/* Simple Merchandising Co. — shared styles
   Design language: pressroom. Paper stock background, ink type,
   one confident ink-red accent, CMYK color-registration bar as the
   recurring signature, and small registration crosshair marks. */

:root{
  --paper:#faf8f4;
  --paper-2:#f2efe8;
  --ink:#17181b;
  --ink-soft:#33343a;
  --muted:#6b6a66;
  --line:#e3ded3;
  --red:#e23b2e;        /* ink red — primary accent */
  --red-deep:#b92a20;
  --cyan:#18a2cc;
  --magenta:#e23b7a;
  --yellow:#f2c018;
  --maxw:1140px;

  --display:"Archivo Expanded","Archivo",system-ui,sans-serif;
  --body:"Archivo",system-ui,-apple-system,sans-serif;
  --mono:"Spline Sans Mono",ui-monospace,"Cascadia Mono",monospace;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}
  *{animation-duration:.001ms!important;transition-duration:.001ms!important}}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:17px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}

a{color:var(--red-deep);text-decoration:none}
a:hover{text-decoration:underline}
img{max-width:100%;display:block}

h1,h2,h3{font-family:var(--display);font-weight:800;line-height:1.05;letter-spacing:-.01em;margin:0}
h1{font-size:clamp(2.3rem,6vw,4.1rem)}
h2{font-size:clamp(1.7rem,3.6vw,2.6rem)}
h3{font-size:1.15rem;font-weight:700}
p{margin:0 0 1rem}

.eyebrow{
  font-family:var(--mono);
  font-size:.72rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--red);
  margin:0 0 .8rem;
  display:flex;align-items:center;gap:.6rem;
}
.eyebrow::before{content:"";width:26px;height:2px;background:var(--red)}

/* Skip link */
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;
  padding:10px 16px;z-index:200}
.skip:focus{left:8px;top:8px}

:focus-visible{outline:3px solid var(--red);outline-offset:2px}

/* ---------- Color-registration bar (signature) ---------- */
.colorbar{height:6px;display:flex;width:100%}
.colorbar span{flex:1}
.colorbar span:nth-child(1){background:var(--cyan)}
.colorbar span:nth-child(2){background:var(--magenta)}
.colorbar span:nth-child(3){background:var(--yellow)}
.colorbar span:nth-child(4){background:var(--ink)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:100;background:rgba(250,248,244,.92);
  backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;
  padding:14px 24px;max-width:var(--maxw);margin:0 auto}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--display);
  font-weight:800;font-size:1.02rem;letter-spacing:-.01em;color:var(--ink)}
.brand:hover{text-decoration:none}
.mark{width:34px;height:34px;flex:none;border:2px solid var(--ink);border-radius:6px;
  display:grid;grid-template-columns:1fr 1fr;grid-template-rows:1fr 1fr;overflow:hidden}
.mark i{display:block}
.mark i:nth-child(1){background:var(--cyan)}
.mark i:nth-child(2){background:var(--magenta)}
.mark i:nth-child(3){background:var(--yellow)}
.mark i:nth-child(4){background:var(--ink)}
.brand small{display:block;font-family:var(--mono);font-weight:400;font-size:.6rem;
  letter-spacing:.18em;color:var(--muted);text-transform:uppercase;margin-top:2px}

.nav-links{display:flex;align-items:center;gap:22px;list-style:none;margin:0;padding:0}
.nav-links a{color:var(--ink-soft);font-size:.93rem;font-weight:500}
.nav-links a:hover{color:var(--red-deep);text-decoration:none}
.nav-cta{display:inline-flex;align-items:center;gap:8px;background:var(--ink);color:#fff;
  padding:9px 16px;border-radius:7px;font-family:var(--mono);font-size:.82rem;font-weight:500;
  letter-spacing:.02em}
.nav-cta:hover{background:var(--red);text-decoration:none;color:#fff}

.nav-toggle{display:none;background:none;border:1.5px solid var(--line);border-radius:7px;
  padding:8px 10px;cursor:pointer;font-family:var(--mono);font-size:.8rem}

@media (max-width:860px){
  .nav-toggle{display:inline-block}
  .nav-menu{display:none;position:absolute;left:0;right:0;top:100%;background:var(--paper);
    border-bottom:1px solid var(--line);padding:14px 24px 20px}
  .nav-menu.open{display:block}
  .nav-links{flex-direction:column;align-items:flex-start;gap:6px}
  .nav-links li{width:100%;border-bottom:1px solid var(--line)}
  .nav-links a{display:block;padding:11px 0}
  .nav-menu .nav-cta{margin-top:12px;justify-content:center}
}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--mono);
  font-size:.88rem;font-weight:500;letter-spacing:.02em;padding:13px 22px;border-radius:8px;
  border:2px solid var(--ink);cursor:pointer}
.btn-primary{background:var(--red);border-color:var(--red);color:#fff}
.btn-primary:hover{background:var(--red-deep);border-color:var(--red-deep);text-decoration:none;color:#fff}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff;text-decoration:none}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:26px}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.hero-dots{position:absolute;inset:0;opacity:.5;pointer-events:none;
  background-image:radial-gradient(var(--line) 1.4px,transparent 1.4px);
  background-size:15px 15px;
  -webkit-mask-image:linear-gradient(180deg,#000,transparent 78%);
  mask-image:linear-gradient(180deg,#000,transparent 78%)}
.hero-inner{position:relative;padding:78px 0 66px}
.hero h1{max-width:16ch}
.hero .lede{font-size:1.2rem;color:var(--ink-soft);max-width:56ch;margin-top:22px}
.hero-meta{display:flex;flex-wrap:wrap;gap:10px 28px;margin-top:26px;
  font-family:var(--mono);font-size:.82rem;color:var(--muted)}
.hero-meta b{color:var(--ink);font-weight:500}

/* small registration crosshair */
.reg{position:relative}
.reg::before,.reg::after{content:"";position:absolute;background:var(--red);opacity:.7}
.reg::before{top:-9px;left:-9px;width:16px;height:1.5px}
.reg::after{top:-16px;left:-2px;width:1.5px;height:16px}

/* ---------- Section frame ---------- */
.band{padding:74px 0}
.band-tight{padding:54px 0}
.band-paper2{background:var(--paper-2)}
.band-ink{background:var(--ink);color:var(--paper)}
.band-ink h2,.band-ink h3{color:#fff}
.band-ink .eyebrow{color:var(--yellow)}
.band-ink .eyebrow::before{background:var(--yellow)}
.band-ink p{color:#d7d5cf}

.section-head{max-width:60ch;margin-bottom:40px}
.section-head p{color:var(--muted);font-size:1.05rem}

/* ---------- Cards / grids ---------- */
.grid{display:grid;gap:20px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:620px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}

.card{background:var(--paper);border:1px solid var(--line);border-radius:12px;
  padding:26px 24px;position:relative;transition:transform .18s ease,border-color .18s ease}
.card:hover{transform:translateY(-3px);border-color:var(--ink)}
.card .num{font-family:var(--mono);font-size:.72rem;color:var(--red);letter-spacing:.12em}
.card h3{margin:12px 0 8px}
.card p{color:var(--muted);font-size:.96rem;margin:0 0 14px}
.card .more{font-family:var(--mono);font-size:.8rem;font-weight:500;color:var(--ink)}
.card a.card-link::after{content:"";position:absolute;inset:0}
.card .chip{width:38px;height:38px;border-radius:8px;background:var(--paper-2);
  border:1px solid var(--line);display:grid;place-items:center;font-family:var(--mono);
  font-weight:700;color:var(--red)}

/* feature list */
.ticks{list-style:none;padding:0;margin:0;display:grid;gap:11px}
.ticks li{position:relative;padding-left:30px;color:var(--ink-soft)}
.ticks li::before{content:"";position:absolute;left:0;top:8px;width:14px;height:14px;
  border-radius:3px;background:var(--red)}
.ticks.on-ink li{color:#d7d5cf}

/* process steps */
.steps{counter-reset:step;display:grid;gap:2px;border:1px solid var(--line);border-radius:12px;overflow:hidden}
.steps li{list-style:none;display:grid;grid-template-columns:64px 1fr;gap:18px;
  background:var(--paper);padding:22px 24px;align-items:start}
.steps li::before{counter-increment:step;content:counter(step,decimal-leading-zero);
  font-family:var(--mono);font-size:.95rem;color:#fff;background:var(--ink);
  width:44px;height:44px;border-radius:8px;display:grid;place-items:center}
.steps h3{margin:0 0 4px}
.steps p{margin:0;color:var(--muted);font-size:.95rem}

/* split */
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
@media (max-width:860px){.split{grid-template-columns:1fr;gap:30px}}

/* stat block on ink */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
@media (max-width:620px){.stats{grid-template-columns:1fr}}
.stat b{font-family:var(--display);font-size:2.4rem;display:block;color:#fff;line-height:1}
.stat span{font-family:var(--mono);font-size:.75rem;letter-spacing:.1em;color:#b9b7b0;
  text-transform:uppercase}

/* poster panel (used instead of photos) */
.poster{border:1px solid var(--line);border-radius:14px;background:var(--paper-2);
  padding:34px;position:relative;overflow:hidden;min-height:280px;display:flex;
  flex-direction:column;justify-content:space-between}
.poster .halftone{position:absolute;right:-40px;bottom:-40px;width:260px;height:260px;
  background:radial-gradient(circle,var(--red) 30%,transparent 31%);
  background-size:20px 20px;opacity:.18}
.poster .big{font-family:var(--display);font-weight:800;font-size:2.6rem;line-height:1;
  position:relative}
.poster .tag{font-family:var(--mono);font-size:.74rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--muted);position:relative}

/* FAQ */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line);padding:6px 0}
.faq summary{cursor:pointer;list-style:none;padding:18px 40px 18px 0;position:relative;
  font-family:var(--display);font-weight:700;font-size:1.06rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:16px;font-family:var(--mono);
  font-size:1.4rem;color:var(--red)}
.faq details[open] summary::after{content:"–"}
.faq p{color:var(--muted);padding:0 40px 18px 0;margin:0}

/* breadcrumb */
.crumbs{font-family:var(--mono);font-size:.76rem;color:var(--muted);padding:18px 0 0}
.crumbs a{color:var(--muted)}
.crumbs a:hover{color:var(--red-deep)}

/* CTA band */
.cta-band{background:var(--ink);color:#fff;border-radius:16px;padding:44px;
  display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px}
.cta-band h2{max-width:20ch}
.cta-band .sub{color:#d7d5cf;font-family:var(--mono);font-size:.85rem;margin-top:8px}

/* area list */
.area-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:2px;
  border:1px solid var(--line);border-radius:12px;overflow:hidden}
@media (max-width:760px){.area-grid{grid-template-columns:repeat(2,1fr)}}
.area-grid span{background:var(--paper);padding:16px 18px;font-family:var(--mono);
  font-size:.86rem;color:var(--ink-soft)}
.area-grid span b{color:var(--red);font-weight:500}

/* contact layout */
.contact-card{border:1px solid var(--line);border-radius:14px;padding:30px;background:var(--paper)}
.contact-card .row{display:flex;gap:14px;padding:14px 0;border-bottom:1px solid var(--line);align-items:flex-start}
.contact-card .row:last-child{border-bottom:0}
.contact-card .k{font-family:var(--mono);font-size:.72rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--muted);width:92px;flex:none;padding-top:3px}
.contact-card .v{font-weight:500}
.field{display:flex;flex-direction:column;gap:6px;margin-bottom:16px}
.field label{font-family:var(--mono);font-size:.74rem;letter-spacing:.08em;
  text-transform:uppercase;color:var(--muted)}
.field input,.field select,.field textarea{font-family:var(--body);font-size:1rem;
  padding:12px 14px;border:1.5px solid var(--line);border-radius:8px;background:#fff;color:var(--ink)}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--red);outline:none}

/* footer */
.site-footer{background:var(--ink);color:#cfcdc7;margin-top:0}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.1fr;gap:34px;padding:56px 0 40px}
@media (max-width:860px){.footer-top{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.footer-top{grid-template-columns:1fr}}
.site-footer h4{font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;
  text-transform:uppercase;color:#fff;margin:0 0 16px}
.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:9px}
.site-footer a{color:#cfcdc7;font-size:.92rem}
.site-footer a:hover{color:#fff}
.footer-brand .brand{color:#fff;margin-bottom:14px}
.footer-brand .brand small{color:#9d9b95}
.footer-brand p{color:#a9a7a1;font-size:.92rem;max-width:34ch}
.footer-phone{font-family:var(--display);font-weight:800;font-size:1.5rem;color:#fff;display:inline-block;margin-top:4px}
.footer-phone:hover{color:var(--red);text-decoration:none}
.footer-bottom{border-top:1px solid #2c2d31;padding:20px 0;display:flex;flex-wrap:wrap;
  justify-content:space-between;gap:12px;font-family:var(--mono);font-size:.74rem;color:#8f8d87}

.note{font-family:var(--mono);font-size:.78rem;color:var(--muted);background:var(--paper-2);
  border-left:3px solid var(--yellow);padding:12px 16px;border-radius:0 8px 8px 0;margin:20px 0}